I recently came in contact with Diana Lucaci, an enterprising young WOMAN (girl power!) and University of Toronto graduate that has spearheaded Canada's first Neuromarketing company - True Impact Marketing. Already prominent in Europe and other parts of the world, marketing companies are tapping into the interdisciplinary fields of cognitive psychology and neuroscience to understand consumer behaviour and provide marketing and strategy advice to their corporate clientele.
I actually came across Diana and True Impact when browsing an online news article, and noticed a figure of one of their test subjects sporting the same Emotiv headsets I am using in my research (see post on conquering EEG and MatLab, in progress!). We got in touch and I was very pleased to guest blog for her on two occasions, with a post on the default mode network and a brief overview on functional magnetic resonance imaging (fMRI) geared towards marketers and business professionals who are interested in understanding our wonderful world of neuroscience! Diana and I shared some common ideas for the amazing and useful (and ethical) applications of neuroscientific methods to marketing, advertising, and business models in general. Understanding the emotional undertones of buying behaviour can make for more efficient business practices, save Marketing dollars and improve the end user experience with products and services.
For updates on the latest in the burgeoning field of Neuromarketing, and to stay updated on Canada's premier Neuromarketing firm True Impact, follow Diana Lucaci on Twitter (@NeuromarketingCanada) - I'm sure we'll be seeing more of them, either in the news or through ads and products, very soon! ;)
p.
I actually came across Diana and True Impact when browsing an online news article, and noticed a figure of one of their test subjects sporting the same Emotiv headsets I am using in my research (see post on conquering EEG and MatLab, in progress!). We got in touch and I was very pleased to guest blog for her on two occasions, with a post on the default mode network and a brief overview on functional magnetic resonance imaging (fMRI) geared towards marketers and business professionals who are interested in understanding our wonderful world of neuroscience! Diana and I shared some common ideas for the amazing and useful (and ethical) applications of neuroscientific methods to marketing, advertising, and business models in general. Understanding the emotional undertones of buying behaviour can make for more efficient business practices, save Marketing dollars and improve the end user experience with products and services.For updates on the latest in the burgeoning field of Neuromarketing, and to stay updated on Canada's premier Neuromarketing firm True Impact, follow Diana Lucaci on Twitter (@NeuromarketingCanada) - I'm sure we'll be seeing more of them, either in the news or through ads and products, very soon! ;)
p.